Manager of Communications
At a glance
Pro Bono Institute
Full-time
Washington D.C, US
23 July 2024
Reporting to the President/CEO and COO, the Manager of Communications will collaborate with PBI colleagues to develop, direct and implement a comprehensive, integrated strategy for all PBI communications and branding, including digital platforms, website and print, and outreach to Members, stakeholders and other constituencies. Through the development of content that articulates PBI’s mission, value and benefits of its unique programs and resources, they will promote and strengthen PBI’s brand identity.
The ideal candidate will have strong aesthetic instincts for digital layouts and publishing and an exceptional eye for detail; a keen understanding of major social media platforms’ tools and distinct uses; and a passion for strategy, results, and analytics.
Key Responsibilities
- Develop, implement and evaluate an annual communications plan, in collaboration with PBI staff, to advance PBI’s brand identity, broaden awareness of its programs and resources, and increase its visibility.
- Write, edit, manage and produce print and online communications for external stakeholders and events, including collateral materials, PowerPoint presentations, marketing emails, speeches and talking points, among other things.
- Lead the generation of online content that engages audiences and leads to measurable action.
- Manage online vehicles such as PBI’s YouTube channel and social media to creatively and effectively communicate PBI messages and programming.
- Coordinate and implement maintenance of PBI’s website, and ensure that new and consistent information (article links, stories, and events) is posted regularly and updated weekly, including videos (when relevant), among other substantive materials.
- Ensure that PBI program content is readily accessible in accordance with internal distribution strategies and supports the priorities of the Law Firm Pro Bono Project, the Corporate Pro Bono Project, and event management; work closely with Project teams to coordinate marketing and distribution of innovative content to achieve PBI’s strategic objectives, including Law Firm Pro Bono Challenge® and Corporate Pro Bono Challenge®
- Create marketing timelines and messaging around significant initiatives and events, including all Projects’ publications, the Annual Conference and Annual Dinner, webinars, and other events.
- Manage PBI’s email and publications calendars, to include newsletters, blog, surveys, reports, monographs, fundraising materials, event materials, and press releases, among other items, for the most efficient and effective coordination.
- Support stewardship to Members and other stakeholders and outreach to potential donors.
- Ensure that all communications materials conform to PBI brand and style guidelines and maintain a consistent look and feel.
- Regularly track and measure the level of engagement through analytical dashboards, and revise tactics as necessary to enhance the benefit to PBI.
The Successful Candidate
PBI is seeking an accomplished Manager of Communications who has at least eight (8) years of communications experience, ideally in a management role within a complex entity, and covering areas such as message and content development, digital platforms, branding, website and other online content, email marketing, publications and stakeholder communications. The ability to take knowledge and transform it into interesting and persuasive messages and content, and disseminate it to the right audiences through the most effective distribution channels, is critical.
- A bachelor’s degree is required (preferably in English, journalism, or a related field); advanced degree preferred.
- A demonstrated commitment to social justice and access to justice issues is essential and, preferably, in conjunction with knowledge of the legal profession and the legal community.
- Experience developing, implementing and measuring the impact of communications strategies.
- Excellent writing, editing and oral communication skills; exceptional attention to detail required.
- A strong track record as an implementer who thrives on managing a variety of key initiatives concurrently.
- High energy, maturity, and leadership skills, with the ability to serve as a unifying force and to position and execute communications discussions at both the strategic and tactical levels.
- Sincere commitment to work collaboratively with all constituent groups, including staff and other supporters.
- Self-starter, able to work independently, and enjoys creating and implementing new initiatives.
- Experience with the Adobe Creative Suite (particularly InDesign and Photoshop) required and comprehension of HTML and CSS, a plus.
- Knowledge of database operations and management is strongly preferred.
- Audio/video/photo editing skills are required.
- Must be tech savvy and comfortable learning new software and technology independently.